“You won’t have to pack me lunch tomorrow,” my son said. “My teacher is buying the whole class pizza. Everyone aced the math quiz, so she’s rewarding us for it.”
For as long as I can remember, pizza has been a grand gesture that most kids happily prefer over certificates of merit or shiny medals. Pizza evokes warm fuzzy feelings in everyone—human, zombie or vampire. It gets the gastrointestinal juice growling in anticipation and if you were to ask anyone to reminisce about a special memory, it would most definitely include a reference to pizza. I know a couple who served pizza at their wedding. It’s celebratory fare, plain and simple.
But on February 16, 2014, in one deft, ill-conceived move, oil giant Chevron made its own grand gesture and diminished pizza to an apology when it distributed gift certificates for a large special combo valued at $12 to the…
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